To launch Australia's largest basketball competition, Prahran Summer Jam and Colonial Brewing Co brought together some of the with worlds best dunkers to hype the event. Head On were brought in to shoot the event, create the launch edits, hype reels and event videos for CBCO.
The goal was to showcase this huge event with some amazing video pieces, build hype toward the event and show off the collaboration between PSJ and CBCO.
"Everybody CAN dunk" was the tagline to combine the Colonial Brewing Co products into the mix. We shot the worlds best dunker Guy Dupuy do his thing on the court and then slam down a CBCO Draught. With some teaser campaigns and event coverage we were set to hype and showcase the event.
Nothing showcases impressive athletic prowess than slow motion and a New York style colour grade. We used graphic titles and cinematic video to hype the launch. The coverage of the event went into the night and we captured some incredible basketball, happy CBCO drinkers and partying within 12 different edits across 5 different digital placements.